October 11, 2015
Some 15 years ago, Bob Denaro predicted the disappearance of GPS into its various applications.
That prediction by the former Trimble/Motorola/Navteq executive has largely been validated. Although GPS has survived in the popular consciousness as a global brand, connoting an almost magical source of location and tracking, general recognition and understanding of GNSS as a core technology within products and services has, indeed, remained murky.
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