AGCO, Hexagon to Expand Distribution of Hexagon’s Ag Guidance Systems - Inside GNSS - Global Navigation Satellite Systems Engineering, Policy, and Design

AGCO, Hexagon to Expand Distribution of Hexagon’s Ag Guidance Systems

DULUTH, Georgia and JUNDIAÍ, Brazil—AGCO, a worldwide manufacturer and distributor of agricultural equipment, infrastructure and precision agriculture technology, announced it has signed an agreement with Hexagon to expand its factory-fit and aftermarket guidance offering. The new guidance system will be sold as Fuse Guide on Massey Ferguson and Valtra tractors.

The new arrangement expands upon the current agreement between AGCO and Hexagon to distribute Hexagon-NovAtel global navigation satellite system (GNSS) receivers and global TerraStar Correction Services both from factory-fit and through AGCO dealers. Fuse Guide will offer a market-proven, rugged guidance and electronic steering system. Like AGCO’s premium guidance systems, Fuse Guide will also use the highly accurate NovAtel SMART7 receiver.

The system offers customers an option between third-party aftermarket systems and AGCO’s premium integrated guidance systems, MF Guide and Valtra Guide. Fuse Guide is intended to be marketed in Brazil in the second quarter of 2023 with additional markets to follow in 2024.

“Guidance and auto-steering technology is the first step in implementing precision ag for greater input efficiency and higher crop yields. We anticipate that this agreement will help to increase precision agriculture technology adoption in our growth markets by providing an easy to use and price competitive guidance solution for farmers in more regions,” said Mark Theuerkauf, director, Fuse Go-to-Market at AGCO.