Spectra Precision Announces Name Change and a New Brand Identity

Spectra Precision Announces Name Change and a New Brand Identity

Spectra Precision announced Tuesday the launch of a new brand identity and name for its survey and GIS suite of solutions. The organization, which offers Global Navigation Satellite Systems (GNSS) solutions, will now be known as Spectra® Geospatial. The brand will include a new logo and website domain name:  www.spectrageospatial.com.

The announcement was made at INTERGEO 2018, the world’s largest conference on geodesy, geoinformatics and land management, in Frankfurt, Germany.

The new Spectra Geospatial brand builds upon the reputation and equity built under the previous Spectra Precision identity and now reflects the organization’s evolution of providing a broad range of solutions specifically focused on the geospatial industry. 

“We’ve built a strong reputation for quality and innovation over the past 25 years,” said Olivier Casabianca, general manager of Spectra Geospatial. “We are very proud to bring a new name and brand to the market that accurately reflects our customer and dedication to the industry.” 

Spectra Geospatial delivers quality products to the survey, GIS and construction markets. Focusing on the specific needs of the market, the Spectra Geospatial brand offers a complete product portfolio including GNSS, Geographic Information System (GIS), optical total stations, data collection hardware, field and office software.

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