Atheros Names Former TI Manager to Head Mobile Wireless Efforts - Inside GNSS

Atheros Names Former TI Manager to Head Mobile Wireless Efforts

Atheros Communications, Inc., has announced the appointment of Amir Faintuch as vice-president and general manager of the company’s Mobile Wireless Business Unit.

Atheros Communications, Inc., has announced the appointment of Amir Faintuch as vice-president and general manager of the company’s Mobile Wireless Business Unit.

Faintuch will lead Atheros’ business efforts in the mobile markets that address the communications and connectivity requirements of handheld consumer electronics and handsets. He succeeds Sam Endy in the position and will report to Atheros president and CEO, Craig Barratt. Greg Winner, as GM of Atheros’ GPS business unit, will report to Faintuch.

Faintuch most recently served as director of business, marketing, and product management in the Mobile Connectivity Solutions group at Texas Instruments (TI), where he led TI’s WLAN, Bluetooth/FM, and GPS businesses, and was a significant contributor to the mobile industry’s trend toward integrated silicon combinations of these connectivity technologies. He has more than 15 years of experience in the semiconductor, communications, and software industries.

TI provides the GPS technology for many of the mobile phones offered by Nokia, the world’s leading producer in that sector. The company recently introduced the NaviLink 6.0, an integrated GPS, Bluetooth, and FM chip.

Faintuch earned a dual master of business administration degree in high technology management from the Kellogg School of Management, Northwestern University, and Tel-Aviv University’s Recanati School of Management. He also holds a B.A. degree in economics and business administration from Israel’s Haifa University.

Late last year, Atheros acquired GPS chip manufacturer u-Nav Microelectronics. The company recently introduced the AR1511, a 44-channel GPS receiver-on-chip solution.